Art for Art's Sake

The title comes from Gouldman's father, Hymie Gouldman, who often said art for art's sake, money for God's sake, okay. An edited version of the single reached number five in the UK. The wordless tape-loop vocals of I'm Not in Love can be heard in the slow sections. On the album it runs 6:01. Stewart sang lead and played piano, bass and lead guitar, Creme sang second lead and played guitars, Moog and recorder, Gouldman played guitars, cowbell and tambourine, and Godley played drums and temple blocks. Record World called it a spirited tour-de-force of vocal and production technique with an irresistible hook.