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Maclean and Neff wrote it and Because Music issued the single on January 16, 2012; it runs 3:07 as a single and 3:05 on the album page. The video, released January 18, was directed by Dan Brereton with Maclean, who originated the concept: it is built from more than 4,000 frames, each printed and hand-painted. The single reached 49 on the UK sales chart and 42 on the UK indie chart, and 22 in Flanders. It has been used in a segment of Russell Howard's Good News, a 2016 Ford advertisement and a Google Pixel advertisement. We found no statement of the lyric's meaning and no covers or samples; Last.fm lists remixes by Tom Furse, Walls, JD Twitch and Dan Carey.