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Shaw wrote the lyrics and Buxton, Dowse and Maynard the music, with Parish producing and mixing; it was recorded in August 2020 at Rockfield and mixed the following month at Invada. It came out on November 19, 2020 with "Bug Eggs" as the B-side. Per Wikipedia, Shaw called it a revenge fantasy, and it addresses societal expectations of women over thirty, such as motherhood, a protagonist seeking creative outlets, and a refrain on commodified life experience in the social media age; we did not find the interview itself.

The video was directed and designed by Rottingdean Bazaar, James Theseus Buck and Luke Brooks, in their directorial debut, and was nominated for best rock video (newcomer) at the 2021 UK Music Video Awards. Pitchfork's Ben Cardew wrote that Shaw's delivery is at delicious odds with any kind of musical convention. Brett Anderson of Suede called it, in February 2021, easily the most exciting thing he had heard in a while. The band played it on The Tonight Show Starring Jimmy Fallon on November 19, 2021, their first US late-night appearance. It reached 15 on the UK physical singles chart and 11 on the vinyl chart, and Paste ranked it 14th among the best songs of the 2020s so far in 2024. Setlist.fm lists it as their most played song, 271 times out of 392 setlists. We found no covers or samples.