My Number

The four members wrote it, Flood and Alan Moulder produced it in 2012, and it runs 4:03. The band debuted it on Later... with Jools Holland on November 13, 2012, Zane Lowe played the album version on BBC Radio 1 on December 13, the digital release followed on December 17 and the video premiered on January 23, 2013. Songfacts, summarizing NME, reports that Philippakis called it a breakup song from personal experience, about feeling that people think they know you when they don't. NME's Daniel Martin quoted him describing a Curtis Mayfield groove, pretty unashamedly funk. The video, made with the motion-capture studio The Imaginarium, was credited to the duo Us (Christopher Barrett and Luke Taylor) by Cool Hunting, while IMVDb names Dave Ma. It reached 23 in the UK, then their highest single, and 20 on US Alternative Airplay.