Step Right Up
A carnival barker's pitch for an unnamed miracle product, and the song behind the Frito-Lay case.
Tom Waits, from Small Change (1976)
- Written by
- Tom Waits
- Released
- 1976
- Length
- 5:43
- Album
- Small Change
Waits sings Step Right Up as a snake-oil salesman in the style of a carnival barker. The product is never named. Waits wrote it as a satire of products that claim to do more than they advertise. The recording features Waits on vocals and piano, Jim Hughart on bass, Shelly Manne on drums and Lew Tabackin on tenor saxophone. Deusner of Pitchfork wrote that it turns advertising slogans into dark magic, and in live performance Waits used a cash register for percussion.
In 1988 Frito-Lay sought to license the song for a radio ad for a new Doritos flavor. Waits had voiced a dog food commercial, but he objected to songs in advertising and declined. The company hired Stephen Carter to imitate his voice on a similar-sounding jingle, which ran on more than 250 radio stations for a month. Waits sued, won in 1992 and received a settlement of $2.6 million, which he joked he spent on candy.
Covers and versions
- Violent Femmes On the album Step Right Up: The Songs of Tom Waits
More songs by Tom Waits
Tom Traubert's Blues (Four Sheets to the Wind in Copenhagen), Heartattack and Vine, Jersey Girl, Jockey Full of Bourbon, Downtown Train, Ol' '55
Sources
- Step Right Up (song), Wikipedia
- Tom Waits: Closing Time to Heartattack and Vine reissues, Pitchfork (2018-03-24)
- Tom Waits, Wikipedia