Heading South

Bryan wrote it and Leo Alba produced. It was recorded as a rough cut, filmed on a phone near his Navy barracks days after DeAnn, and the video has been cited at between 21 and 34 million views depending on the date. In a 2020 Apple Music interview he said it popped into his head one night heading into a hotel in Florida and that he wrote it all out in one go. American Songwriter's account differs in detail, saying he was frustrated with a chief who yelled at him daily. It reached 27 on the Hot Rock and Alternative Songs chart on the chart dated March 13, 2021, his first chart entry, and the RIAA certified it gold on November 4, 2021.